
Hermawan Kartajaya: How to Do Marketing That Matters
Published: Tuesday 15.4.2025
On Monday, April 14, 2025, the Institute for Environmental Studies at the Faculty of Science, Charles University, welcomed leading global marketing strategist Hermawan Kartajaya. In his dynamic lecture Reimagining Operational Excellence, he showed that good marketing is not just about selling – but about values, relationships, and thoughtful strategy.